Most wedding businesses do not have a lead problem; they have a follow-up problem. Enquiries arrive on Instagram, WhatsApp and calls, and the ones you do not answer quickly go to someone else.
A five-step lead process
- Capture every enquiry the same day. Name, number, event date, occasion and where it came from.
- Check the date first. If you are full, say so politely and offer another date or service.
- Quote within the hour. A clear price with GST beats a call-back later.
- Follow up on a schedule. Day 1, day 3 and day 7 is enough for most couples.
- Close with an advance. A date is only yours when the advance is in.
WhatsApp templates you can use
After the quote: “Hi Ananya, thank you for your enquiry for 17 Oct. Here is your quote for the mandap decor. The date is free right now; we hold it once the advance is in.”
Day 3: “Hi Ananya, just checking if you had a look at the quote. Happy to adjust the design or budget.”
Day 7: “Hi Ananya, we have another enquiry for 17 Oct. Shall I hold the date for you?” (Only say this if it is true.)
Track where leads come from
Note the source of every lead: Instagram, Facebook, WhatsApp, website, walk-in or referral. After one season you will know which channel books you, and where to spend on ads.
Doing it in Wedza
In Wedza CRM a lead holds the client, event days, occasion, source, notes and your quote. Leads show as open, quoted, converted or lost, and your home screen shows open leads and quoted value, so nothing waits too long.
Questions
How fast should I reply to a wedding enquiry?
Within an hour if you can. Couples usually message several vendors at once and often book the first one who sends a clear price for their date.
How many times should I follow up?
Two or three times over a week is normal: once after the quote, once a few days later, and once before the date fills up.