
A good wedding photography quotation answers the couple’s questions before they ask: what you will cover on each day, what they get and when, what it costs with GST, and how much to pay to book the date. Below is a format built for Indian weddings, where one booking usually means several functions, then a sample you can copy.
The quotation format, section by section
- Your studio: name, logo, phone, email, address and GSTIN if you are registered.
- The couple: names, phone number and the quote number and date.
- Every function, one row each: haldi, mehendi, sangeet, wedding, reception, with the date, venue and hours.
- Coverage per function: candid, traditional, cinematic video, drone, and how many people from your crew.
- Deliverables: edited photos (how many, roughly), album (pages and size), highlight film and full film, and when each is due.
- Price: per function or per package, then subtotal, GST and total. Show GST on its own line.
- Payment plan: the advance to book the date, the instalments and their due dates, and how to pay (UPI ID, bank details).
- Terms: what happens if the date moves, travel and stay outside the city, extra hours and raw files.
- Validity: how long the price and the date hold, for example 7 days.
Sample wedding photography quotation
| Function | Date and place | Coverage | Price |
|---|---|---|---|
| Haldi | Fri, 14 Feb, home, 9 am to 1 pm | 1 candid photographer | ₹18,000 |
| Sangeet | Fri, 14 Feb, hall, 6 pm to 11 pm | Candid, traditional, video | ₹45,000 |
| Wedding | Sat, 15 Feb, temple, 5 am to 1 pm | Candid, traditional, video, drone | ₹85,000 |
| Reception | Sat, 15 Feb, hall, 7 pm to 11 pm | Candid, traditional, video | ₹45,000 |
| Subtotal | ₹1,93,000 | ||
| GST 18% | ₹34,740 | ||
| Total | ₹2,27,740 | ||
Deliverables: about 800 edited photos in 4 weeks, a 40-page album after the couple’s selection, a 4-minute highlight film in 6 weeks and the full film in 8 weeks.
Payment plan: 50% (₹1,13,870) to book the dates, 30% on the wedding day, 20% on album delivery. Pay by UPI to yourstudio@upi or bank transfer.
The prices above are an example, not a market rate. Price your own work with this method.
Five mistakes that lose bookings
- One lump sum for the whole wedding. Couples compare per function; give them the rows.
- Hiding GST. A total that grows by 18% after they agree feels like a trick. Show it from the start.
- No dates on deliverables. “Album in 2 months” prevents ten follow-up calls.
- No advance amount. The date is only yours when the advance is in; write the amount and the due date.
- Sending it a day later. Couples ask several studios at once. A clear quote within the hour often wins.
Making the quotation in Wedza CRM
In Wedza CRM for photographers the quote is built from the lead: each function is an event day with its own date and place, you add your packages to each day, GST is worked out per service, and you tap Send quote. The couple gets it on WhatsApp as a link and a PDF, and you see when they open it. When they agree, Convert to order keeps every function on your calendar and turns the payment plan into due dates with reminders.

Your quote and invoice carry your logo, GSTIN, bank and UPI details. The Classic design is free; the invoice builder adds premium designs (₹19 for 30 days). For more on invoices, read wedding quotation and GST invoice software.
More about Wedza CRM: this guide covers one part. For everything Wedza CRM does, with real screens, prices and add-ons, see Wedza CRM features: everything it does.
Questions
What should a wedding photography quotation include?
Your studio details and GSTIN if registered, the couple’s name and number, each function with its date and place, the coverage for each (candid, traditional, video, drone) with hours and crew, the deliverables and when they are due, the price with GST shown separately, the advance and balance with due dates, how to pay and your key terms.
Is GST charged on wedding photography in India?
Yes, if your business is registered for GST. Photography and videography services are taxed at 18%, and studios usually use SAC 998383 for event photography and videography. Check the rate and code with your CA. If you are not registered, send a quote and invoice without GST.
How much advance do wedding photographers take?
It is your call. Common plans are 50% to book and 50% before delivery, or 30% to book, 40% on the wedding day and 30% on album delivery. Put the plan and the due dates in the quote itself.
Should I send the quotation as a PDF or on WhatsApp?
Both. Most couples read quotes on WhatsApp, so send a link they can open on the phone, with a PDF for the family to forward. Wedza CRM sends both and shows you when the quote was opened.
Can I make photography quotations in Wedza CRM?
Yes. Add each function as an event day, pick your packages, add GST and tap Send quote. It costs ₹199 for 30 days with every CRM feature.
